Case Study: Kellogg's
Fit for Life Programme
Kellogg's Fit for Life has been developed by the Occupational Health and
Corporate Responsibility teams, utilising partnerships with local leisure and health
facilities, and sports organisations.
The main aim is to provide opportunities for employees of all abilities to
improve their lifestyle and take part in healthy levels of exercise and activity.
Key elements include:
Gyms and Leisure Facilities
Both Manchester sites have well equipped and used gyms. At the Wrexham site
there is a scheme which enables employees free use of local exercise facilities.
Health and Lifestyle Assessments
A 15 minute voluntary and confidential on site check-up, looks at blood
pressure, heart rate, weight, BMI, body fat analysis and cholesterol levels as well as
providing guidance on lifestyle and exercise changes.
Assessments are undertaken during work hours and are open to all employees,
with special arrangements made for factory based staff to attend in company time.
Each year of the programme has seen increased participation. This year
Kellogg's is well on the way to exceeding the 475 employees who took part in 2006 (25%
of the UK Kellogg's workforce).
Activity Motivator
An independent, trained professional is on hand to give one-to-one guidance to
employees on maintaining and improving their fitness and wellbeing. This service
is aimed at all abilities and levels of fitness. Attendance this year is likely
to be double the 35 employees who attended in 2006.
Swimming
Kellogg's has a nine year history of supporting the Amateur Swimming
Association. Since 2006 this partnership includes providing opportunities such as family
swim events and Swimfit programmes for Kellogg's employees. Swimfit is a web
based resource providing structure and motivation to encourage staff to use their
local pools as a “gym”. Some local pools have Swimfit equipment pool side.
Walking
Two walking leaflets have been developed in association with Urban Walks. These
contain safe risk assessed routes that employees can use to and from work or at
lunchtimes. 1600 pedometers were also distributed to all employees as part of
the ALL-BRAN promotion and are now given, with the leaflets, to all new starters.
Cycling
This summer the programme will link in with the Kellogg's Cycle10 scheme with
the promotion of family cycle led routes, bike safety checks, adult courses,
improved facilities, discounts and the adoption of the government cycle scheme.
Recognition
In 2006 members of OH team presented at the Workplace Health & Wellbeing
seminar at the CBI Conference Centre and a BHF 'Thinkfit' workshop (also featured
as a case study). In 2007 the programme was the Gold Winner of the FDF
Workplace Community Awards.
Gold Award Winner of 2007 Community Partnership Awards: Workplace Communities
Category
This case study is featured in our booklet Workplace Wellbeing: The Food Industry in Action (pdf, 1.2Mb). Kellogg's is a member of FDF's Workplace Wellbeing Group.
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Last reviewed: 25 Jun 2008