Case Study: Kellogg's
Fit for Life Programme
Kellogg's has been running its Fit for Life programme for
five years. It was developed by the Corporate Responsibility
and Occupational Health teams, and echoes what Kellogg's
seeks to do through its consumer promotions and community
programmes: to encourage its employees to adopt healthy and
active lives.
All employees, regardless of their ability or fitness levels, are
offered opportunities to take part in exercise through on-site
facilities and partnerships with local sports and health clubs.
The programme comprises a number of elements:
- Gyms
- Sports day
- Lifestyle assessments
- Walking / cycling
Kellogg's Manchester plant and head office both have gyms
that employees and retirees may use at no charge. Also
available on-site is expert advice on how to get the most from
the facilities from an Occupational Health Advisor.
There are
also monthly visits from the activity motivator, who is a health
care professional who comes to the site and gives people
individual, tailor-made, confidential advice on the best ways
to stay active.
At the Wrexham plant, there is a scheme which
enables employees to use local exercise facilities free of charge.
The Kellogg's annual sports day is a highlight of the employee's
social calendar. Teams from across the business take part
in school-style sports-day fun races where the emphasis is
on having a good time and mixing with other departments.
In
2008 the sports day was led by Dame Kelly Holmes, who was fronting Kellogg's
Wake Up to Breakfast campaign.
Every new year, the Fit for Life programme offers Kellogg's
people the chance to have free confidential health checks
during work hours.
Cholesterol, BMI, blood pressure, weight and general fitness
assessments are conducted by specialist fitness and healthcare
professionals, and employees are also given advice on how
to make positive dietary changes.
In Spring 2008, 671 people
across the three Kellogg's sites had a health and fitness
assessment.
There are also other activities such as the recently
held 'know your numbers' event when employees were able to
check their blood pressure at any time over a two-week period
Kellogg's has developed two walking leaflets for Manchesterbased
head office and plant employees. Devised with the help
of Urban Walks, the leaflets contain safe, risk-assessed walks
that employees can follow before or after work or during their
lunch break. The aim is to get people building physical activity
into their working day.
The company also has a long-standing commitment to
promoting cycling to both consumers and employees.
In
2008, Kellogg's ran a number of cycle-related activities for
employees during Bike Week including bike checks by Halfords
and refresher cycling courses by local charity Bike It! And, most
importantly, Kellogg's signed up to the Bike to Work scheme.
More employees than ever regularly cycle to work; 13 per cent
are currently registered as regular cyclists at Kellogg's' head
office. As a result of this interest in cycling Kellogg's spent
also £2,000 erecting 21 new wall-mounted cycle racks for
employees.
Gold Award Winner of 2007 Community Partnership Awards: Workplace Communities
Category
More Information
This case study is featured in our booklet Workplace Wellbeing: The Food Industry in Action (pdf, 1.2Mb) . Kellogg's is a member of FDF's Workplace Wellbeing Group.
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