Chewing Gum Litter Campaign
FDF is part of the Chewing Gum Action Group (CGAG), a joint initiative supported
by Defra to assist local authorities to change the behaviour of gum-droppers
through local campaigns.
Key facts: CCAG National Chewing Gum Campaign
2009 National Campaign
Creative: 'Bin your gum or it could cost you £80'
New creative focus on highlighting fine – based on previous insights and
research.
Results of this National Campaign will be announced at the end of 2009.
2007-08 National Campaign
Creative: 'Sin, Bin and Guilty, Not Charged'
2007 Average reduction of gum litter:
- 59% with 85% reduction in Blackpool and 86% reduction in Oxford
- 71% of target audience claimed poster ads made them want to change their
behaviour
2008 Average reduction of gum litter:
- 43% reduction
- 77% of target audience claimed poster ads made them want to put their gum in the
bin
2006 National Campaign
Creative: 'Fluffy Boots'
Average reduction of gum litter:
- 38% with a 72% reduction in one area
- 69% of target audience claimed poster ads made them want to change their
behaviour
2005 Pilot
Creative: 'Thanks for binning your gum when you're done'
Average reduction of gum litter:
- 80% reduction in gum litter in Preston
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More Information
Last reviewed: 22 Jan 2010