Dorset Cereals: Careers case study

Rob Ward, Communications Assistant

Rob Ward“I graduated in 2008 with a degree in Law and Sociology, not at all sure what direction I wanted to take, so I started looking at all sectors. One of the last that came to mind was the food manufacturing sector, but having joined Dorset Cereals I now realise the opportunities available within food manufacturing with a small company.

“My role in Dorset Cereals is in the marketing team and largely based online, in particular handling social media and trying to grow our presence online and with Twitter and Facebook.

Dorset Cereals is an incredibly forward thinking, fun and friendly company, that is relatively small, and as such, open to any new ideas which is an incredibly exciting position to be in. Our team consists of only a handful of people, which means we are all involved in every aspect of getting the brand known.

“Food manufacturing can be very forward-thinking as a sector, it is incredibly competitive and so you have to be continually pushing the boundaries to be noticed, which means we are constantly looking to be at the forefront of marketing, learning all the time.”

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