Aunt Bessie's: Careers case study
Lorraine Crowe, Marketing Manager: "This is an ideal industry to stay in - it has good future career opportunities."
Qualification: BSc Science - University of Manchester
Q: What does a marketing manager do?
A: Well it's definitely not a 9-5 job! One day I could be developing an
advertising campaign to promote our products and the next day I could be
with retail customers, such as Tesco and Waitrose.
My job also involves conducting consumer research, where I talk to consumers
about what they think of our products, and also make them aware of the new and
exciting products we have on offer.
Q: What was your career route to this job?
A: Getting the chance to hear what career opportunities were being offered to
graduates by a range of food manufacturing companies whilst I was completing a
science degree at Manchester University. This inspired me to take up a career
the food sector.
After university, I entered the sector on a graduate scheme, which was offered
by Rank, Hovis, McDougall (now RHM Plc), where I was recruited as a commercial
In this role I was involved in marketing and purchasing and also got the
opportunity to work on the factory floor.
The experience I gained by entering the sector on a graduate programme was
invaluable, as I managed to get an all-round perspective of working in the food
Q: What do you do like about your job?
A: It's great that you can see a product that you might have helped develop, say
for twelve months, eventually appear on a supermarket shelf. This means even
more if you receive good feedback from customers on the quality of the product
also the positive impact of the advertising campaign you've worked on.
Q: What advice would you give to anyone considering a career in the
food and drink sector?
A: I would tell them to go for it! Working in the food sector is exciting and
challenging. I would advise anyone who is thinking of working in this area to
some experience in a number of different areas within the sector such as in
marketing, distribution, on the factory floor and also talking to consumers.
will give you a complete picture of what it's like to work in our industry.
Q: Where do you see yourself in five years time?
A: I know I want to stay in the food sector and would like to take the next step
up and become a marketing director. The good thing is I work in a sector that
will always be needed by everyone, everyone has to eat! Hopefully the number of
food companies will continue to increase, so I feel this is an ideal industry
stay in as it has good future career opportunities.
Q: What food can't you do without?
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Last reviewed: 15 Mar 2011