Aunt Bessie's: Careers case study

Lorraine Crowe, Marketing Manager: "This is an ideal industry to stay in - it has good future career opportunities."

Qualification: BSc Science - University of Manchester

Q: What does a marketing manager do?

A: Well it's definitely not a 9-5 job! One day I could be developing an advertising campaign to promote our products and the next day I could be spending time with retail customers, such as Tesco and Waitrose.

My job also involves conducting consumer research, where I talk to consumers about what they think of our products, and also make them aware of the new and exciting products we have on offer.

Q: What was your career route to this job?

A: Getting the chance to hear what career opportunities were being offered to graduates by a range of food manufacturing companies whilst I was completing a science degree at Manchester University. This inspired me to take up a career in the food sector.

After university, I entered the sector on a graduate scheme, which was offered by Rank, Hovis, McDougall (now RHM Plc), where I was recruited as a commercial graduate.

In this role I was involved in marketing and purchasing and also got the opportunity to work on the factory floor.

The experience I gained by entering the sector on a graduate programme was invaluable, as I managed to get an all-round perspective of working in the food manufacturing industry.

Q: What do you do like about your job?

A: It's great that you can see a product that you might have helped develop, say for twelve months, eventually appear on a supermarket shelf. This means even more if you receive good feedback from customers on the quality of the product and also the positive impact of the advertising campaign you've worked on.

Q: What advice would you give to anyone considering a career in the food and drink sector?

A: I would tell them to go for it! Working in the food sector is exciting and challenging. I would advise anyone who is thinking of working in this area to get some experience in a number of different areas within the sector such as in marketing, distribution, on the factory floor and also talking to consumers. This will give you a complete picture of what it's like to work in our industry.

Q: Where do you see yourself in five years time?

A: I know I want to stay in the food sector and would like to take the next step up and become a marketing director. The good thing is I work in a sector that will always be needed by everyone, everyone has to eat! Hopefully the number of food companies will continue to increase, so I feel this is an ideal industry to stay in as it has good future career opportunities.

Q: What food can't you do without?

A: Chocolate.


More Information

Back to all careers case studies

Last reviewed: 15 Mar 2011