Kraft Foods - Case study: Reducing packaging

Kraft Foods UK and Ireland continued its work on the sustainability of its Kenco coffee range, with the relaunch of its new Kenco Eco Refill packs. Each of these resealable bags of Kenco Smooth Roast and Rich Roast freeze dried coffee weigh 97per cent less (per gram of coffee) than any of Kenco's glass jars meaning that once used, less waste is sent to landfill.

Also, the energy required to create a refill pack and its contents is 81% less than that required to create an equivalent sized glass jar from scratch.

Kraft Foods encouraged consumers to recognise the environmental benefits of refilling and re-using their empty coffee jars and containers. Providing consumers with the option of a refill allows them to make a contribution towards reducing packaging waste.

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