Kellogg's - Case study: Fewer transport miles

During the 3 years to 2008, Kellogg's has reduced its CO2 emissions from transport by just over 11% per tonne of food. A significant proportion of this reduction is due to its collaboration with Kimberly Clark, manufacturer of brands including Kleenex and Andrex.

To date, the project is generating an annual reduction in miles travelled of 270,000 and a corresponding drop in diesel consumption of over 30,000 gallons per year. Additionally, the combined environmental benefit equates to annual savings of 380 tonnes CO2 – all as a direct result of the collaboration.

Once initial ideas and requirements were on the table, the haulier, TDG, utilised its hi-cube transport platform and warehousing network to find practical ways to consolidate Kimberly-Clark and Kellogg's orders and delivery schedules without impacting on customer service expectations across both companies' individual bases.

The collaboration, having been tried and tested in the South of England, is now being rolled out across the rest of the country.

“Everything really stacks up,” comments Colin Ridler, Supply Chain Director of Kellogg's. “TDG's 2008 proposal enabled us to consolidate our stock holdings under one roof and accommodate and extension of our already successful venture with KC. The whole package delivers meaningful savings for us, as well as the environmental and efficiency benefits achieved. We are now discussing additional opportunities and looking for new ways to extend the collaboration agenda even further.”

Sharing services makes sound commercial sense with both manufacturers enjoying a 7% reduction in transport costs. However, perhaps most compelling is the environmental story – with empty trucks off the road, reduced truck miles, lower CO2 emissions and simplified ordering for retailers, it really is a win-win.

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