Case Study: General Mills UK Ltd
Working with the youth services of the London Borough of Hillingdon, General
Mills established a mobile youth centre called the Point. The mobile centre is
geared up to provide both vocational and non-vocational facilities – including
a
cyber café; IT distance learning workspaces and dedicated DJ mixing facilities
to allow the users to generate their own CD and DVD productions.
When not in use, this area seats up to eighteen young people and is designed to
encourage and promote group discussion, individual coaching, advice and
support.
In addition to this the centre offers catering facilities and outdoor sports
facilities including a mobile skating ramp, five a side football and touch
rugby
equipment.
“The Point” aims to carry out 10 weekday contact sessions – including both after
school clubs and evening events. It is forecast to make 12,000 contact sessions
with young people in year one, covering 20 targeted 'youth hotspots' within the
borough.
This initiative is still running.
Winner of 2005 Community Partnership Awards: Culture, Media and Sport Category
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More Information
FDF has published a booklet called Working in the Community: the food industry in action
(pdf, 1.2Mb) . This publication features a range of company case studies and
Community
Partnership Award winners demonstrating how our members are forging
links
with
their local communities and consumers.
Last reviewed: 16 May 2008