Case study: Wellbeing Springs
Wellbeing Springs Ltd, distributors of Pampara spring water, has actively
supported local school initiatives through sponsorship for team sports since
September 2004.
Throughout the three counties, Hereford, Worcester and Gloucestershire, the
Pampara brand is beginning to be recognised as the water supporting youth
sport.
Direct contact with school representatives, has enabled Wellbeing Springs to
identify the areas most in need of their funding, giving the company the
opportunity
to supply provisions, including trophies, cups and medals for many
sporting
programmes.
At present, Wellbeing Springs has secured 45 sponsorship deals with various
local school initiatives, with a further 16 in the pipeline. Its marketing
budget
is solely geared towards supporting youth sport, which Wellbeing Springs
believe
offers a tangible benefit to the community.
This initiative ran in 2005.
Winner of 2005 Community Partnership Awards: Local Community Category
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More Information
FDF has published a booklet called Working in the Community: the food industry in action
(pdf, 1.2Mb) . This publication features a range of company case studies and
Community
Partnership Award winners demonstrating how our members are forging
links
with
their local communities and consumers.
Last reviewed: 16 May 2008