Case Study: Danone Ltd
The Danone Nations Cup tournament involves millions of children
from the four
corners of the world, making their dreams a reality.
Danone's offices around
the
world arrange for teams of children to
take part in the final tournament,
which
has grown to involve 32
countries and 2.5 million children. Danone UK
decided in
2005 to
take on the challenge of arranging a country-wide hunt for
a
team
to
represent England at the Danone Nations Cup (Final) 2005 in
Lyon.
While Danone contributed the full cost of running the regional events
and
sending the final 'Team England' to Lyon, a group of dedicated
Danone UK
employees
gave their time to form a voluntary project
team to co-ordinate a wide
range of
tasks including: arranging the
UK's participation in the tournament;
organising
the regional heats
which took place throughout England; acting as
team leaders
at
the events; and answering children's queries via the website.
Each child
received a day's training with professional coaches at
the
regional event,
ensuring
they improved their skills and confidence
whether they
were
selected or
not. The
final selected team was
taken to Lyon to
represent
England in the
tournament,
competing
against 31 other countries for
the Cup.
This initiative is still running.
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Last reviewed: 16 May 2008