Case Study: Cadbury Trebor Bassett
Cadbury Trebor Bassett had been working with the Business Action on Homelessness
campaign for a number of years, offering work placements and Job Coaching to the
campaign's homeless clients. In 2005, a review of the Job Coaching programme
revealed that the Job Coachers required further support.
Cadbury's worked with the Homelessness campaign to develop a pilot called 'Super
Coaches', to provide a higher level of support and mentoring to the Job Coaches.
Cadbury's support for the pilot scheme came in a number of ways:
- In-kind giving: providing access to Cadbury's professional Super Coach who then
shared their expertise and materials; supporting the design and then printing
all the Super Coach materials for the pilot.
- Employee time: 8 Cadbury's Job Coaches volunteered to be Super Coaches, and they
were replaced as Job Coaches by 8 new Cadbury employees. The company seconded
one full time employee to support the pilot and the wider homelessness programme
over a period of 9 months and Simon Baldry, Cadbury Trebor Bassett's MD, chaired
the pilot's steering group and engaged a number of other companies to get
involved in the scheme.
The resulting Super Coach pilot scheme meant that 75% of those clients matched
with a Job Coach and Super Coach sustained employment for at least the first
three months of employment compared to just 27% of clients matched with just a
Job
Coach at that time.
Gold Award Winner of 2005 and 2007 Community Partnership Awards: Local Community
Category
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More Information
FDF has published a booklet called Working in the Community: the food industry in action
(pdf, 1.2Mb) . This publication features a range of company case studies and
Community
Partnership Award winners demonstrating how our members are forging
links
with
their local communities and consumers.
Last reviewed: 16 May 2008