Case Study: Kraft Foods
Kraft's health 4 schools programme encourages schools to engage pupils in
practical activities which focus upon food, health and active play and thus gain an
understanding of the importance of a healthy lifestyle. Around 75 schools in its
local community of Gloucestershire are currently involved in the scheme.
Launched in September 2004, health 4 schools provides support through funding;
support from trained facilitators who help schools to plan and implement the
programme; and guidance to schools on how to sustain the programme for the long
term. It focuses on four strands of activity: growing and learning about food;
learning to cook; eating breakfast and active play.
Kraft provides the schools with a support package to assist them in developing
the programme into a sustainable part of the school's activities. The pack
includes:
- a cash award of £3,500 to purchase materials to support the programme
- training and professional development
- a manual and supporting website
- access to facilitators with specialist knowledge of school grounds and outdoor
activities, and
- a dedicated health 4 schools coordinator.
Bronze Award Winner of 2005 and 2007 Community Partnership Awards: Education
Category
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More Information
FDF has published a booklet called Working in the Community: the food industry in action
(pdf, 1.2Mb) . This publication features a range of company case studies and
Community
Partnership Award winners demonstrating how our members are forging
links
with
their local communities and consumers.
Last reviewed: 16 May 2008