Case study: Kettle Foods
Supporting the local community is an integral part of the values of Kettle Foods
Ltd, and the company has developed two key elements to ensure that the issues
of
the local community are addressed.
The first is its Community Policy which defines the company's local community
geographically and its focus on children, families and the disadvantaged.
The
second is building a good knowledge of its local community needs through the
work of
its Community Team, employees and Community Manager.
Kettle Foods supports the local community through a wide range of small projects
which help to address real issues as they arise. The company responds to
internal and external requests, works with other local businesses and seeks
opportunities to help small community groups who struggle to access funding,
and
suggests
ideas to the community that they otherwise may not have thought of – for
example
its Reader Millionaire Challenge and Young Carers Clubs in local schools.
Kettle Foods nurtures employee engagement in its community initiatives through
its Community Team, which is at the heart of the company's employee
involvement.
The team meets with charity representatives and goes out on visits to see for
themselves how they can help the local community in practical ways. For
example,
a
visit to the local night shelter resulted in communal scarf knitting in the
staff Bistro for street homeless
.
This initiative won a Gold Award at the 2008 Community Partnership Awards: Local
Community Category
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More Information
FDF has published a booklet called Working in the Community: the food industry in action
(pdf, 1.2Mb) . This publication features a range of company case studies and
Community
Partnership Award winners demonstrating how our members are forging
links
with
their local communities and consumers.
Last reviewed: 14 May 2009