Case study: Ginsters
The announcement of the smoking ban in 2007 prompted Ginsters to launch a stop
smoking support campaign and health screening sessions for its employees before
the smoking ban came into effect.
The scheme aimed to increase Ginsters employees' participation in physical and
psychological activities by 50% and encourage family participation. The company
identified activities that were easily accessible and appealing to staff who
would not normally take part.
200 employees attended the sessions and the results showed that 85% were below
the average fitness level and unaware of the implications for their long term
wellbeing.
Of the 540 employees based at Ginsters' Callington site, around 75% have taken
part in the Active Workplace activities. Workplace Coordinators have been
appointed and are working to improve the health and quality of life of
employees
by
encouraging and promoting physical activity and positive health choices.
Other initiatives Ginsters offer include regular health checks covering blood
pressure, cholesterol, lung function and body fat, plus free fruit for staff
and
a
free on-site fitness suite.
The scheme has resulted in a reduction in staff turnover and sickness absence; a
total weight loss last year of 75 kg; a reduction in accidents; and
improvements
in staff survey results.
Gold Award Winner at the 2008 Community Partnership Awards: Workplace Wellbeing
Category
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Last reviewed: 14 May 2009