Case study: The Wrigley Company
In 2005, Wrigley UK announced its support for the charity Country Holidays for
Inner City Kids (CHICKS). CHICKS is a non-political, non-denominational
charity,
providing free respite breaks in the West Country for children from all parts
of
the UK.
These children are predominantly from inner cities, with a background of
disadvantage, abuse, living in social services care, or are child carers who
look after
sick or disabled parents full time.
They are referred by professionals such as
their GP, schools, social services, churches and other children's charities.
The ethos behind the breaks is to provide a loving, caring environment for the
children; developing and encouraging self esteem, wellness and diversity; and
in
the long term, giving hope and happiness to children who have little, which
fits
in with the Wrigley Company's own ethos and charitable policy.
Following the purchase of CHICKS' second centre, Moorland retreat, Wrigley
employees worked with the charity during 2007 to renovate two outdoor play
barns,
redecorate, supply furniture and electronic equipment for a disco barn and
proactively fundraise at every opportunity.
In 2008 Wrigley will be the lead sponsor in the newly-created CHICKS kite flying
awareness
week, which aims to raise funds and boost the charity's profile.
Silver Winner of 2008 Community Partnership Awards: Local Community Category
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More Information
FDF has published a booklet called Working in the Community: the food industry in action
(pdf, 1.2Mb) . This publication features a range of company case studies and
Community
Partnership Award winners demonstrating how our members are forging
links
with
their local communities and consumers.
Last reviewed: 12 Jan 2009