Case Study: Jordans & Ryvita Company
Research by the British Beekeepers Association has found the UK
bee population is under serious threat. This has prompted Jordans,
in collaboration with Conservation Grade, to launch 'The Big Buzz'.
The aim of the project is to engage people with bees as pollinating
insects and educate them to the fact that farmland wildlife habitat
loss has massively contributed to the decline of bees in the UK.
Working in partnership with local communities and non-
Government organisations Jordans has:
- Developed interactive educational exhibits to help children
understand the importance of bees to the environment. These
have been installed at Kew Gardens, Pensthorpe Nature
Reserve and Hitchin Community Bee Garden.
- Given away thousands of bee-friendly plants to create habitats
for bees in gardens similar to those used on the Conservation
Grade farms that supply Jordans with its cereals.
Conservation Grade farmers are required to attend a training
programme and implement specific wildlife habitats on their land.
They are independently audited to ensure they comply with this and
their ongoing impact on wildlife diversity and numbers is monitored
closely.
The purpose of The Big Buzz campaign is to communicate the
benefits of the Conservation Grade approach and to encourage
people to actively engage with bees and other pollinators. Jordans
hopes to give away at least 35,000 bee-friendly plants and its
educational exhibitions will be seen by approximately 400,000
people annually.
Silver Award Winner of 2009 Community Partnership Awards: Environment –
Consumer-facing Initiatives Category
top
More Information
FDF has published a booklet Community Partnership Awards 2009 (pdf, 916kb) featuring a range of company case studies from Community Partnership Award
winners.
Last reviewed: 15 Oct 2009