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Case Study: Typhoo Tea

In 2009 Typhoo began its partnership with the English Federation of Disability Sport (EFDS) to make sport more accessible for disabled people across the UK. The 'Typhoo Sports for All' project set out to train at least 500 communitybased sports coaches across the UK and to provide them with an accredited qualifi cation in coaching disabled people free of charge, funded by Typhoo. The Typhoo and EFDS mission is to increase participation in sport and ensure disabled people can access sport at the level and venue of their choice. The programme has been a big success and Typhoo have now trained over 1130 community sports coaches, more than double the original target of 500.

Although a national campaign, the positive impact has been felt very much at a local level. For example, due to over-subscription for the scheme at Wallasey Gymnastics Club, further courses have now had to be set up. The spirit of the partnership is also echoed around the business, demonstrated no more so than by Typhoo's CEO who, as a keen runner himself, has taken part in the EFDS buddy scheme, partnering him with a fellow runner with learning diffi culties and together they have trained and successfully completed both the Great North and South Runs, raising further funds for the charity.

Aside from the benefi ts to the community and business, this new partnership has given Typhoo a great piece of news for their consumers and a strong call to action that supports the company's brand messaging that not only has Typhoo produced good tea since 1903, it's good tea that does some good.

Silver Award Winner of 2010 Community Partnership Awards: Culture, Media and Sport

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More Information

• Community Partnership Awards
• Winners 2010 - Community Partnership Awards

FDF has published a booklet Community Partnership Awards 2010 (pdf, 2Mb) featuring a range of company case studies from Community Partnership Award winners.