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Case Study: Cadbury UK

Cadbury has a long history of working with schools in the delivery of classroom talks, work experience, facilitating factory tours and mentoring young people.

In 2007 Cadbury launched its programme 'The World of Work' (WOW), which it developed as a direct response to the Government's 14-19 curriculum reform; in particular the establishment of the Diploma in Manufacturing, Engineering, Leisure & Tourism. Initially the scheme took place at the Cadbury sites in Bournville and Sheffi eld, and was extended to Cadbury World in 2008.

In order to deliver the support needed for the new Diplomas, Cadbury set up a steering group to review how to deliver its programme, whilst providing adequate support to volunteers and ensuring both schools and volunteers gained a positive experience. Working collaboratively with local authorities and schools, Cadbury developed a set of materials and guidance for the WOW programme which can be delivered by any team of employees within the business. As well as delivering and developing the programme, Cadbury is committed to widening participation and acting as a role model to other businesses.

The Cadbury Foundation has committed £200,000 in support of the programme. Since 2008 Cadbury has supported over 192 students in Sheffield and Birmingham and delivers 12 programmes a year.

Silver Award Winner of 2010 Community Partnership Awards: Education

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More Information

• Community Partnership Awards
• Winners 2010 - Community Partnership Awards

FDF has published a booklet Community Partnership Awards 2010 (pdf, 2Mb) featuring a range of company case studies from Community Partnership Award winners.