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Case Study: Coca-Cola Enterprises

Coca-Cola Enterprise's (CCE) Real Business Challenge (RBC) is an enterprise initiative where students aged 14/15 work in teams to tackle a business challenge, from designing a new soft drink, to identifying a new location for a manufacturing site. It aims to give students an opportunity to practise skills that will give them a competitive edge in the job market, from teamwork to presentation skills. Students work alongside CCE employees to give them a real-life business perspective. Since its launch five years ago in partnership with the regional development agency Yorkshire Forward, over 50,000 students have benefited from the RBC programme in Yorkshire.

In 2009, the initiative was extended to Wales, Scotland, London and the Midlands. The success of this is due to a collaborative approach with regional development agencies, Young Chamber, education business partnerships, colleges and local radio stations.

The RBC programme has always been linked to the national curriculum and to add further value, CCE is working with Edexcel (the UK's largest awarding body offering academic and vocational qualifi cations and testing to schools, colleges etc), in order to accredit the RBC learning activity to the content of their BTEC (Business And Technology Education Council) workskills qualifi cation.

Over 200 CCE employees have supported the programme, acting as business mentors for students. This contribution is now accredited by the CCE management development programme.

Gold Award Winner of 2010 Community Partnership Awards: Education Category

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More Information

• Community Partnership Awards
• Winners 2010 - Community Partnership Awards

FDF has published a booklet Community Partnership Awards 2010 (pdf, 2Mb) featuring a range of company case studies from Community Partnership Award winners.