Case Study: Samworth Brothers

Chilled food manufacturer Samworth Brothers has a strong commitment to corporate social responsibility, with a keen focus on education. All of the manufacturer's independent business units around Cornwall and Leicester have links with schools and colleges in their local communities.

In 2009, Samworth company Ginsters, manufacturer of chilled short-life pastry products, launched an online educational outreach project to provide students aged 14 to 19 with an educational experience linked to real business issues.

Using Skype, webcams were set up between Ginsters and a classroom at a local secondary school, providing business experts at the factory with a means of communicating directly with students.

Ginsters' business team were able to set team projects for students, the results of which students presented back using the webcam. The classroom experience was supported by an educational website, teachers' packs and a Facebook site.

To date, 960 pupils from 24 schools have been involved, a result that could not have been achieved through traditional school visits alone.

A number of Ginsters' staff have now been in volved in the project, which has benefi ted their personal development.

Bronze Award Winner of 2010 Community Partnership Awards: Education

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More Information

FDF has published a booklet Community Partnership Awards 2010 (pdf, 2Mb) featuring a range of company case studies from Community Partnership Award winners.