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Case Study: Coca Cola Enterprises

As one of the largest users of packaging in Great Britain, Coca-Cola Enterprises (CCE) understands that it has considerable responsibility in this area. The company knows that packaging is the largest contributor to their products' carbon footprint – accounting for between 30% and 70% of the total emissions, and that using recycled materials and recycling can reduce this by up to 60%.

CCE is committed to recovering the equivalent to 100% of its packaging by 2020. However, despite increasing investment in recycling facilities, on-the-go recycling facilities are still scarce. Knowing that their consumers drink their products while they're out and about, CCE launched Recycle Zone in partnership with WRAP (Waste Resources & Action Programme).

The scheme is the first branded on-the-go recycling scheme in the UK, giving people a place to put their empty bottles and cans where they will be collected and recycled. The scheme has already achieved its target of 80 Zones and set a new target of 120 Zones by the three-year deadline in March 2011.

Highly commended 2010 Community Partnership Awards: Environment

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More Information

• Community Partnership Awards
• Winners 2010 - Community Partnership Awards

FDF has published a booklet Community Partnership Awards 2010 (pdf, 2Mb) featuring a range of company case studies from Community Partnership Award winners.