Case Study: Greggs
Greggs has a long history of giving some of its profi ts back
to its local community, and it was a visit to the local primary
school in a deprived area of Newcastle by the company's
former CEO that inspired Greggs Breakfast Club Scheme.
The school was struggling to provide its pupils with a daily
breakfast and so Greggs immediately stepped in to help.
There are now 161 Greggs Breakfast Clubs, offering a
healthy breakfast daily to around 6,200 primary school
pupils in deprived areas each day across England, Scotland
and Wales. Greggs funds all the food, including cereal, milk
and toast, and all the equipment, including toasters, bowls,
cutlery and board games. Freshly baked Greggs bread is also
provided to each school free of charge. The breakfast club
scheme prioritises schools in the most disadvantaged areas,
where at least 50% of the pupils qualify for free school meals.
The benefit to schools and pupils can be seen through
increased attendance and attainment at school. There is
tremendous pride amongst Greggs employees about the
Scheme, and several are involved as Breakfast Club mentors,
some of whom have gone on to be school governors.
Enabling its staff to get involved in voluntary work provides
Greggs employees with invaluable diversity to their
Gold winner 2010 Community Partnership Awards: Health and Wellbeing
FDF has published a booklet Community Partnership Awards 2010 (pdf, 2Mb) featuring a range of company case studies from Community Partnership Award