Case Study - Coca-Cola Enterprises
Gold Award Winner of 2011 Community Partnership Awards: Environmental Consumer
Festival Recycle Zone
Coca-Cola Enterprises (CCE) is aiming to educate and inspire
young people to behave differently when disposing of packaging.
Its research found that whilst the majority of under 25 year olds had
good intentions towards recycling, it did not translate into action.
The 'Rock Your Rubbish' campaign involved creating recycling
zones at eight summer music festivals attended by the target
age group. The zones were designed to be a fun demonstration,
using a baling machine, of how a PET bottle could be given a
second life.
During the festivals the CCE team also created a
recycle garden, a clean relaxing space built with the recycled
PET bottles collected from around the sites. From tables to
sofas, festival goers were able to watch the progression of the
garden throughout the events.
CCE operated a popular 'Swap for Swag' scheme that allowed
festival goers to trade their empty PET bottles for essentials
such as T-shirts, fleeces, ponchos and lanyards. Recycling
stations were also set up around the sites, operated by
recycling partners Recoup, and over the life of the campaign
over 18 tonnes of bottles and cans were collected. Volunteers played a key part
in the campaign – CCE has recruited locally based volunteers to spread the
recycling
message in order to minimise carbon footprint.
Over the last
two years, CCE has recruited 200 staff and family members to
help run the recycling zone.
More Information
View all the winning Community Partnership Awards case studies (2011)