Know Your Food & Diet
Shoppers today receive a wealth of information about the
food and drink they buy. Information is provided on the
label to make sure customers know what they are buying,
for food safety reasons and to help them make the right
choices for a healthy balanced diet.
Helping customers understand the role and
recommended guideline daily amounts of
different nutrients in the diet is a key part
of FDF members' responsible approach to
UK food and drink manufacturers have long
recognised the importance of clear on-pack
nutrition information as a powerful tool for
helping consumers make better-informed
Increasingly, this is complemented
by information on company websites and the
delivery of downloads to mobile devices.
FDF members have long been voluntarily
providing nutrition information for consumers
on pack, with more detailed information
included on the back-of-pack, and a simplified,
easy-to-use version on the front-of-pack
including Guideline Daily Amounts (GDAs).
GDA values were established in the UK by
a team of academic and industry experts
and now provide the basis for nutritional
information in the new EU Food Information
Regulation, having been endorsed by the
European Food Safety Authority.
We believe nutrition information can help
consumers be more confident in shopping,
meal planning and cooking. Parents, teachers,
healthcare professionals, government and the
industry all need to work together to make it
easier for everyone to achieve a balanced diet.
In this report
Last reviewed: 03 Jan 2013