FDF Event  Free Event

Webinar: Parasitic Copying

FREE event

 

Keeping packaging mimics at bay

Distinctive packaging sends clear signals to shoppers about your product, including its qualities, values and reputation. When that packaging is then copied by your competitors, your distinctive voice is lost, shoppers are fooled and you lose out. This webinar will scrutinise copying, how shoppers are fooled, how brand owners can protect themselves and what do if you become subject to copying.

 

Who should attend?

  • Marketing professionals
  • Regulatory/compliance experts
  • Legal teams
  • Corporate affairs leads
  • Senior managers

Organiser: Reema Patel, 0207 4207208, reema.patel@fdf.org.uk