Committees of Advertising Practice (CAP) Event: Advice:am HFSS Product Advertising


Towards the end of 2016, CAP announced new rules for HFSS product advertising in non-broadcast advertising media. The rules come into force on 1 July and are intended to contribute to wider efforts to improve children's diet. CAP’s latest seminar will provide a comprehensive overview of the new rules for HFSS product advertising and how advertisers can comply with them.

What will be covered?
? Be fully briefed on the new rules for HFSS product advertising
? Hear the scope of the rules and understand what is classified as an ad
? Understand the timetable for the rules coming into force
? Receive information on how CAP's new brand guidance will operate
? Identify the media types that are subject to the new restrictions
? Understand what to do in regards to nutrient profiling
? Fully understand the ASA's method of case handling
? Participate in an interactive

Who should attend?
The seminar will offer essential knowledge for anyone who is involved in commissioning, producing or overseeing marketing communications for HFSS products.

It is of professional value to all individuals working in:
? Brand management and marketing
? Advertising creative development
? Advertising account management
? Legal and regulatory affairs
? Corporate communications

Book your place here.

Organiser: Tom Simmons, events@cap.org.uk