Training course

FDF Training: Selling Skills

FDF Member £495.00

Non Member £495.00

All prices exclude VAT.


Can you make yourself heard by the buyer?  Do you know your customers and buyers as well as you would like to?  Can you sell yourself, your business as well as your products?

This workshop equips delegates with the skills to build and maintain strong, constructive relationships, and communicate in a way that delivers messages clearly & consistently. We give delegates confidence when dealing with customers when under pressure.

You’ll get a real insider view of what works well with a buyer.  Delivered by ex-retailers who can put you in your buyer’s shoes.  Understand their pressures so you can deliver what you need at the right time.  Stay in control – even when under pressure.  
We demonstrate how to build a simple message, get the timing right and then using a simple Story telling technique, give you real impact and make your messages stick.   
As with all our commercial workshops the style is highly interactive. Live issues are used to discuss and find resolutions.   Preparation, planning and then practise.  

Previous delegates said...

“Excellent, really informative.  Lots to take away and apply”

“Positive and interesting that will enable me to put many of the useful items into practise”

“Came away feeling very motivated. (Lots of new techniques to explore)”

“Concise, simple and informative insight into selling”

Topics covered:
Your customer – your relationship
Staying in control of time and yourself
Questioning and listening
Becoming indispensable
Story telling
Personal impact and making your message stick

Who should attend? 
New to commercial role or wanting to improve current knowledge. 
Commercial and Sales executives. 
Key Account Managers
Marketing and category managers wanting a broader knowledge



Organiser: Craig Hannington, 02074207126,