FDF Event  Free Event

FDF Webinar: Brexit - Price is top of Buyers Agenda


FREE event


Levercliff’s Covid-19 Consumer Tracking Survey revealed that price is top of consumers agenda. Unsurprisingly, it is also top of your Buyers agenda.

Levercliff advise urgent category due diligence in a ‘post-Covid, Brexit landscape’ to get your buyer negotiations just right.

Many businesses have done their Brexit planning in a pre-Covid-19 world with much of the thinking gone into supply chain due diligence. However, now is the time for Category Due Diligence.

All around us we are hearing about UK retailers’ focus on delivering EDLP for consumers, therefore previous category plans and supplier positionings are going to change. In this webinar, we will focus on two key areas:

1)   How to do Category Due Diligence quickly to defend your business during negotiations with your buyer.

2)   Getting internal buy-in to support the refinement of your commercial plans.



Fintan O’Leary, Managing Director – Levercliff.

Fintan has been Managing Director of Levercliff Category Consultants since 2014, having previously worked with ABF, Glanbia, and latterly Bakkavor Group where he was Head of Commercial for their Chilled Ready Meals and Pizza divisions for over 10 years. Well accustomed to crises having traded through BSE, Foot & Mouth, Classical Swine Fever, 2007 Global Financial Crisis, Fintan offers his views on how Food & Drink companies can navigate the challenging commercial environment generated by a Brexit/Covid hybrid.

Organiser: Reema Patel, 0207 4207208, reema.patel@fdf.org.uk