FDF Event  Free for FDF Members

Sales Directors' Forum: Food Service Insight and the impact of Covid-19

Closed

FDF Member FREE

Non Member £25.00

All prices exclude VAT.

 

For our next Sales Directors' Forum we will be going virtual and are delighted to be joined by Peter Backman who will give insight into food service and the Covid-19 impact and recovery.

Peter is an expert on the structure and dynamics of the foodservice sector, and its supply chain, in the UK, across Europe, and in other major international regions and countries including the USA and India. This online session will arm you with the knowledge to make strategic decisions and there will also be the opportunity to ask questions.

The Sales Directors’ Forums are a powerful forum bringing together the Sales Directors in our membership with leading retail figures for a regular exchange of views and debate. The forum is Co-Chaired by Austin Sugarman, Managing Director, Sales & Marketing of Fine Foods International and Tony Jones, Sales Director Grocery of Tilda.

 

About Peter Backman 

Peter is an expert on the structure and dynamics of the foodservice sector, and its supply chain, in the UK, across Europe, and in other major international regions and countries including the USA and India. He enlightens senior executives and other people who make significant decisions in the foodservice sector including investors, operators and suppliers to the sector. 

His forthright and challenging views are based on data-driven insights – as a former scientist his view is “if you can’t measure it, it doesn’t exist”. He has been involved, as a researcher and consultant within the sector, for over 30 years blending his knowledge with a deep understanding of the trends, key players and challenges of organisations with an interest in foodservice. 

He regularly speaks at conferences worldwide and his views are sought by television, radio, and the press. Peter has many innovations to his credit having been the first person to define the structure of the eating out market in the terms which are now widely used by the industry, as well as the most extensive database model of the foodservice sector.

Peter is the author of “Restaurants also sell food” – published in London, Toronto and Chicago

He is a founder and past Chairman of Arena, the UK pan-industry networking organisation that he was instrumental in setting up twenty five years ago. He is a Fellow of the Institute of Hospitality.

 

Organiser: Claire Conquest, 020 7420 7105, claire.conquest@fdf.org.uk