FDF Event  Free Event

Small Business Forum

FREE event

 

A meeting to discuss issues relevant to smaller food and drink producers (up to £50million turnover). This meeting will look at the issue of Parasitic Copying and how to keep the packaging mimics at bay.

The meeting will be followed by drinks and networking.

Keeping packaging mimics at bay

Distinctive packaging sends clear signals to shoppers about your product, including its qualities, values and reputation. When that packaging is then copied by your competitors, your distinctive voice is lost, shoppers are fooled and you lose out. This meeting will scrutinise copying, how shoppers are fooled, how you as brand owners can protect yourself and what do if you become subject to copying.

Presenter:

John Noble

John Noble is Director of the British Brands Group, a membership organisation that provides the collective voice for brand manufacturers in the UK. The Group was founded in 1994 to promote the values and benefits of brands to consumers, the economy, and society, as well as to represent brand manufacturers collectively on policy issues.

Through its lectures, research studies, conferences, publications and briefings, the British Brands Group is committed to deepening understanding amongst those who make and shape public policy of the contribution of brands to the quality of our everyday lives and the success of the economy. It is part of network of similar organisations across Europe and represents AIM, the European Brands Association, in the UK.

John is a Chartered Marketer and, prior to joining the British Brands Group, followed a marketing career that started with British Airways before moving into marketing consultancy with Marketing Solutions. He then became Head of Marketing for Hamptons, the property firm, and held a senior marketing role with Bristol & West International.

Organiser: Rachel Bickerstaffe, 02074207115, rachel.bickerstaffe@fdf.org.uk