Our Small Business Forum is open to FDF Members and this meeting will look at
the issue of Parasitic
Copying and how to keep the packaging mimics at bay.
The meeting will be followed by drinks and networking.
You can register your free place in the members area.
Keeping packaging mimics at bay
Distinctive packaging sends clear signals to shoppers about your product,
including its qualities, values and reputation. When that packaging is then
copied by
your competitors, your distinctive voice is lost, shoppers are fooled and you
lose out. This meeting will scrutinise copying, how shoppers are fooled, how
you
as brand owners can protect yourself and what do if you become subject to
copying.
Presenter:
John Noble
John Noble is Director of the British Brands Group, a membership organisation
that provides the collective voice for brand manufacturers in the UK. The Group
was founded in 1994 to promote the values and benefits of brands to consumers,
the
economy, and society, as well as to represent brand manufacturers collectively
on policy issues.
Through its lectures, research studies, conferences, publications and
briefings, the British Brands Group is committed to deepening understanding
amongst
those who make and shape public policy of the contribution of brands to the
quality
of our everyday lives and the success of the economy. It is part of network of
similar organisations across Europe and represents AIM, the European Brands
Association, in the UK.
John is a Chartered Marketer and, prior to joining the British Brands Group,
followed a marketing career that started with British Airways before moving
into
marketing consultancy with Marketing Solutions. He then became Head of
Marketing
for Hamptons, the property firm, and held a senior marketing role with Bristol
& West International.
Organiser: Rachel Bickerstaffe, 02074207115, rachel.bickerstaffe@fdf.org.uk