SFDF Event  53% discount for FDF Members

Spotlight on Social Media - Part 2


FDF Member £90.00 (Saving £100)

Non Member £190.00

All prices exclude VAT.


Due to popular demand, Spotlight on Social Media is back!

This intermediate level session seeks to educate and empower attendees through a blend of seminar-style learning and an optional afternoon of practical exercises.

As well as updating attendees on current trends and algorithm updates, the workshop will guide attendees through the latest changes to the Facebook and Instagram advertising platforms. 

Following a buffet lunch, attendees will learn a series of 'hacks' for capturing social media optimised photography and video content on their phones; using up-to-the-minute platform functionality and free to download apps. This hands-on approach will include props and food drink provided for attendees to set up, style and capture during the workshop. Attendees should come equipped with camera phones, in order to participate in the content creation session.

Seminar morning session includes:

- Current trends & the social media landscape as a whole 

- Demystifying new terms 

- Community management tactics update

- Content tactics update 

- Social media advertising - taking your ads to the next level 

- The importance of an up-to-date social media policy 

Practical afternoon session includes:

- Mobile hacks for creating food & drink content 

- Closing Q&A 


We are delighted to partner with LUX - The Food & Drink Agency - whose expert team will deliver the training session.

  • Caoilfhionn Maguire - Senior Social Media Strategist

    An award-winning social media strategist, Caoilfhionn has worked on international campaigns with global brands in food, travel and fashion. Her expertise in social listening and social media advertising ensures brands achieve their goals in the social media space. 

  • Mhairi MacLeod - Director & Co- Founder 

A born strategist, Mhairi has worked with a variety of household name food and drink businesses including BrewDog, Tennent's, Mackays, Dishoom, RR. Spink & Sons & Mrs Tilly's. Named one of The Drum's 'top 30 under 30 in Digital', Mhairi specialising in devising strategy for high growth businesses working to ambitious objectives. 

You can attend the morning session only or the full-day.

  • The morning session: from 9:00am to 1:30pm includes lunch
  • The whole day: from 9:00am to 4:30pm includes lunch

Please see details in the 'Pricing' tab, and timings in the 'Agenda' tab.


Organiser: Kirsty Ritchie, 0131 222 8040, kirsty.ritchie@fdfscotland.org.uk