FDF Event  Free Event

Webinar: Weather to Shop


FREE event


Most food and drink enterprises will acknowledge a weather dependency. Many will have these built into their business models. If that is not the case, where do you start? If you have analytics, are you using your models to their full potential?

Join this webinar for a better understanding of how the weather knowledge of the Met Office can be used to fully exploit your weather sensitivities. 


Malcolm Lee: Weather Analytics manager at the Met Office, working across markets to quantify business/weather relationships.

Abigail Barbour: Senior Account Manager for the Met Office, working closely with our Retail clients to help them prepare for the weather.


Applicable to all food and non-food retail. Will be of particular value to those companies that are both producers and retailers.

 Please click here to read more about the Met Office.

Organiser: Reema Patel, 0207 4207208, reema.patel@fdf.org.uk