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Staying on Shelf


FDF Member £250.00 (Saving £50)

Non Member £300.00

All prices exclude VAT.


The sugar debate continues to rage in Parliament and the press but what does it mean for manufacturers of British food and drink?

Some retailers have already delisted added sugar drinks and the NHS has announced plans for new taxes on drinks and snacks in cafes and vending machines. Could this be the start of targeting both specific ingredients and other sectors of the industry?

Tesco will be joining us to talk about how they are now taking their buying decisions and industry experts explain how they have already taken action. Retail experts will outline how consumers are behaving when selecting items for their shopping baskets.

 Join FDF, Tesco, Coca-Cola Enterprises, Mars and others to find out what it means for you what steps you can take to Stay on Shelf. 


  • What is the health debate and how do we ensure a reasonable outcome for our industry
  • Where is the shopper? What does usage and nutrition data tell us about progress in tackling the UK's obesity challenge
  • The challenge of staying on shelf in 2016 and beyond
  • What is the challenge? A view from the retail front-line
  • Leading from the front – a soft drinks response
  • How to get and stay on shelf

Reasons to attend:

  • Find out what the ‘health debate’ means for your business
  • Understand shoppers’ views, what are they telling us?
  • Hear how others ‘stay on shelf’ in a tough environment
  • Learn from the experts, what are the practical challenges and costs?
  • Discover what claims you can make
  • Find out whether health provides competitive advantage

Speakers include:

Ian Wright, Director General, FDF

Mark Suddaby, Category Director, Grocery, Tesco

David Beardmore, Category Buying Manager, Soft Drinks & Juices, Tesco

Giles Quick, Director, Kantar Worldpanel

Patrick Finlay, Marketing & Strategy Director, Bridgethorne

Julian Hunt, VP Public Affairs & Communications, Coca Cola

Kristen Kinkella, Director of Corporate Affairs, Mars, Chocolate

Lisa Sohanpal, Founder, Mini Nom Noms


Organiser: Elsa Ackermann, 0207 420 7149, Elsa.Ackermann@fdf.org.uk