Exports case study: Lizi's Granola
Lizi's Granola was set up to produce and sell premium quality healthy granola. We are the only brand to measure the glycaemic load (GL) of each of our products – this is extremely important when creating our granola.
We are committed to supplying a low GL breakfast, high in fibre and protein
without filling it with sugar. This is evident when looking at the nutritional
breakdown of our granola, especially when comparing average sugar content,
much lower than other competitors.
Export is very important to our business. In the last year we have entered new
markets and see them growing significantly. We have seen significant growth in
export; 2013—13%, 2014- 17% , 2015-22%. We anticipate exports will grow in
the Middle East and Asia as consumers are looking to eat healthier cereals and
All our products sell well in export markets as they taste good and are healthy,
but the recently introduced Low Sugar and High Protein are flying off the
shelves. Our most successful export markets are the Middle East, Asia and
Lizi's is a premium healthy product and as such is more expensive than those
from the big multinationals. However once consumers realise how good it tastes,
less sugar and therefore more healthy we see repeat purchase over and over
We exhibited at Gulf Foods and Anuga in 2015, both helped our export to increase
60% in the last year. Lizi's Granola is now exported to every continent except
Australasia, which is a huge achievement. Our focus has been to give the
a healthier choice while delivering on quality of ingredient and taste – no
matter where they live. By exporting to many countries, it reduces our risk so
are not entirely dependent on one country.
Last reviewed: 14 Feb 2017