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Exports case study: Lizi's Granola

Lizi's Granola was set up to produce and sell premium quality healthy granola. We are the only brand to measure the glycaemic load (GL) of each of our products – this is extremely important when creating our granola.

We are committed to supplying a low GL breakfast, high in fibre and protein without filling it with sugar. This is evident when looking at the nutritional breakdown of our granola, especially when comparing average sugar content, which is much lower than other competitors.

High protein granola

We have seen significant growth in export; 2013-13%, 2014-17%, 2015-22%, 2016-27%. We see continuous growth, year-on-year, both in the UK and the rest of the world. Our exports are showing particular strength.

Export is very important to our business; we are seeing a huge demand for a healthier, better for you breakfast product and as a result, we are entering new markets every year. We anticipate exports will grow in Europe, the Middle East and Asia as consumers are looking to eat healthier cereals and snacks. We also see the United States as a key opportunity.

All our products sell well in export markets as they taste good and are healthy, but the recently introduced Low Sugar and High Protein are flying off the shelves. Our most successful export markets are the Middle East, Asia and Europe.

Lizi's is a premium healthy product and as such is more expensive than those from the big multinationals. However once consumers realise how good it tastes, the less sugar and therefore more healthy we see repeat purchase over and over again.

Low Sugar Granola

Nigel Bryan

"Lizi's Granola is now exported to every continent except Australasia, which is a huge achievement. Our focus has been to give the consumer a healthier choice while delivering on quality of ingredient and taste – no matter where they live. By exporting to many countries, it reduces our risk so we are not entirely dependent on one country. "

More information

Last reviewed: 10 Jul 2018