Exports case study: Lizi's Granola
Lizi's Granola was set up to produce and sell premium quality healthy granola. We are the only brand to measure the glycaemic load (GL) of each of our products – this is extremely important when creating our granola.
We are committed to supplying a low GL breakfast, high in fibre and protein
without filling it with sugar. This is evident when looking at the nutritional
breakdown of our granola, especially when comparing average sugar content,
much lower than other competitors.
We are committed to supplying a low GL breakfast cereal and snacks, high in
fibre and protein
and low in sugar. This is evident when looking at the nutritional breakdown of
especially when comparing average sugar content, which is much lower than our
have seen significant growth in export; 2013-13%, 2014-17%, 2015-22%, 2016-27%.
continuous growth, year-on-year, both in the UK and the rest of the world. Our
exports are showing
Export is very important to our business; we are seeing a huge demand for a
healthier, better for
you breakfast product and as a result, we are entering new markets every year.
exports will grow in Europe, the Middle East and Asia as consumers are looking
to eat healthier
cereals and snacks. We also see the United States as a key opportunity.
All our products sell well in export markets as they taste good and are healthy,
but the recently introduced Low Sugar and High Protein are flying off the
shelves. Our most successful export markets are the Middle East, Asia and
Lizi's is a premium healthy product and as such is more expensive than those
from the big multinationals. However once consumers realise how good it tastes,
less sugar and therefore more healthy we see repeat purchase over and over
"Lizi's Granola is now exported to every continent except Australasia, which is
achievement. Our focus has been to give the consumer a healthier choice while
quality of ingredient and taste – no matter where they live. By exporting to
many countries, it
reduces our risk so we are not entirely dependent on one country. "
Last reviewed: 04 Apr 2017