Exports case study: Nestlé UK - NESCAFÉ Dolce Gusto
Since its launch in 2006, Nestlé's NESCAFÉ Dolce Gusto brand has increased in popularity and continues to grow ahead of the market.
At Nestlé's factory in Tutbury, Derbyshire over 1.48 billion capsules were
produced in 2012, 92% of which was exported to over 45 markets overseas, including
Germany, Switzerland, France, Italy, Japan, Mexico and the US. New export markets
reached in 2012 included; Costa Rica, Australia, Slovakia and Slovenia.
This success of the export market demonstrates the remarkable competitiveness of
the Tutbury factory in which Nestlé continues to enhance through further
In November 2011, Nestlé committed to invest £110 million into its NESCAFÉ Dolce
Gusto plant, which will treble its production capacity to 3.8 billion capsules
by the end of 2013.
This move follows an additional investment of £100 million in the factory over
the past six years, which has produced a new generation of beverages (coffee,
milk and chocolate drinks in capsules). This change in Tutbury's manufacturing
focus has resulted in the fastest growth period in the factory's history, tripling
in size in terms of the value of product sold, the volume of production and its
Tutbury represents a major manufacturing success story, not just for Nestlé, but
also for the UK as a whole and for the region in particular. As such, it creates
jobs, generates exports and attracts inbound investment to the region. Tutbury
is also of key strategic importance to Nestlé globally, being one of only two
centres around the world set up for volume production of Dolce Gusto capsules.
Last reviewed: 15 Feb 2013