apetito - Healthier options case study

apetito is proud to serve some of the most vulnerable in society, enabling them to eat for health, whatever their circumstances.

apetitoWe are a founding member of the Government's Malnutrition Task Force and are committed to offering a range of meals created by our team of chefs that meet all key dietary needs.

We work closely with dietitians, healthcare professionals and customers, enabling us to be the experts in elderly nutrition.

Our offering includes;

  • Energy Dense, Low Fat, Low Salt, Gluten Free and much more
  • “Nutriplan” online nutritional menu planning
  • World leading Soft/Pureed Meals
  • Dedicated apetito dietitian


  • Nutritious & Delicious is a range of healthy eating meals created by our chefs and approved by our dietitian.
  • The range is researched with over 1000 customers and then approved for taste and quality with consumer panels before proceeding to launch.
  • Research highlighted a demand for a range of meals meeting a number of specific nutritional needs. We found that retailers often met one of the needs, but not all.
  • This range of thirteen meals meet the following dietary needs
    • Maximum 400 calories
    • Low Fat
    • Low Saturated Fat
    • Low Salt
    • Source of/high protein
    • Minimum 1 of 5 a day

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Last reviewed: 06 Jul 2015