Britvic: Healthier options case study

At Britvic, we are committed to encouraging people to make informed choices to live healthier and more active lives.

BritvicWe believe that all of our drinks can be enjoyed as part of a balanced diet and healthy lifestyle and we provide our consumers with a wide choice of soft drinks to suit their needs. By 2020 Britvic is committed to reducing the average number of calories consumed per serve by 20% and to ensure that 60% of our new products will be low sugar or nutritionally enhanced drinks. Britvic has a strong commitment to the Public Health Responsibility Deal and was one of the first signatories to the Government's Front of Pack labelling scheme. We are also using the power of our brands, such as Robinsons and Fruit Shoot, to inspire families to actively play together.


  • Britvic's move to only produce and sell Robinsons No Added Sugar squash will remove 6.9 billion calories from the UK soft drinks market. This follows the decision to only sell No Added Sugar Robinsons Fruit Shoot, resulting in 2.2 billion calories being removed from the UK children's soft drinks market.
  • Britvic has removed over 18 billion calories from the soft drinks category since 2012, through the delist of Robinsons and Fruit Shoot, and the reformulation of J2O and Drench Juicy Sprint Water in 2012, which removed 7 billion and 2.1 billion calories respectively.

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Last reviewed: 06 Jul 2015