Coca-Cola Great Britain: Healthier options case study

Coca-Cola is Britain's biggest grocery brand as well as one of the world's most iconic drinks.

Coca-ColaCoca-Cola contributes £2.4billion to the British economy every year and employs 4,000 people directly (with each job supporting a further eight others across the economy). As a major food manufacturer, we also understand the role that diet can have on health and wellbeing and our role in marketing responsibly. We believe that choice and information are fundamental to helping people make healthy choices. Recognising this, we have taken a series of actions over the past few years to help our consumers to make the right decisions for them and their families.

In 2012, Coca-Cola was one of the first companies to sign up to the Public Health Responsibility Deal, and we made pledges in all the relevant networks including physical activity, workplace wellbeing, front-of-pack labelling and calorie reduction.

Our reformulation work began much earlier than the Public Health Responsibility Deal. We launched no sugar, no calorie Diet Coke in 1982 and have launched 27 new drinks with reduced sugar and calories since 2005.

Achievements

  • Between 2012 and 2014, we reduced the average calories per litre in our sparkling drinks by 5.3% and increased marketing investment in no sugar, no calorie colas by 52%.
  • We invested £15million in reformulating our most popular brands, including Sprite, Dr Pepper, Fanta, Oasis and Lilt.
  • In 2014, we signed up the Government's colour-coded labelling scheme and the new labels will appear on all of our drinks this year.
  • In 2013, we introduced a smaller 250ml can of Coca-Cola, Diet Coke and Coca-Cola Zero. In 2014, we increased its distribution by 4,300 stores to 13,665 stores across GB.

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Last reviewed: 07 Jul 2015