Mars UK: Healthier option case study

In 2011, Mars signed the Public Health Responsibility Deal as a member of the food, health at work and physical activity networks.

MarsWe are a signatory of 14 pledges, including calorie reduction, front-ofpack labelling, trans fat removal and salt reduction.

Mars has long been committed to providing high quality products and to improving the nutritional quality of our products, whilst delivering the same great taste to our consumers. We have made significant progress through innovation. In 2008, we invested millions to reduce the saturated fat content of all MARS®, SNICKERS® and MILKY WAY® chocolate bars by more than 15%, removing 600 tonnes of saturated fat from UK diet.


  • In 2012, we made a global commitment to ensure that all our single-serve chocolate products contained no more than 250 calories per portion by the end of 2013.
  • After achieving Public Health Responsibility Deal 2012 salt reduction target across the entire portfolio of main meal products, we became an early signatory to the 2017 salt reduction pledge.
  • In 2014, we signed up the government's colour-coded front-of-pack labelling scheme and are currently rolling out our new labels.

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Last reviewed: 07 Jul 2015