McCain Foods (GB): Diet and health case study

McCain is the UK's largest manufacturer of frozen potato products.

McCain FoodsRecognising consumers want convenient, nutritious food, we are committed to ensuring our products can be enjoyed as part of a healthy, balanced diet.

A signatory to several pledges under the Public Health Responsibility Deal, its collaborative approach complements our reformulation efforts as we work towards the 2017 salt targets.

Continuous innovation means we can offer consumers increased choice - from our Rustic Chips and Ready Baked Jackets with no added-salt, to our foodservice Simply range which offers caterers operational solutions.

We continuously strive to offer consumers good food, simply prepared that can be enjoyed by all.

Achievements

  • Since 2001, McCain has reduced added-salt in our portfolio by 22%.
  • Saturated fat was reduced by 70% between 2007-2012.
  • McCain was the first food manufacturer to adopt the colour coded front–of-pack labelling as we recognise our role in supporting consumers to make informed purchasing decisions.
  • 97% of our current retail portfolio carry green or amber nutritional indicators, and we provide full, detailed nutritional information on the back of all our packaging and online.
  • As part of our global policy, we do not market products to children under the age of 12.

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Last reviewed: 06 Jul 2015