Nestlé UK & Ireland: Diet and health case study

As the world's largest food manufacturer, Nestlé takes its responsibility to provide consumers with the tastiest, most nutritionally responsible products seriously.

KitKatWe have long standing global commitments to improve our products through nutrient policies and reformulation targets, ranging from step-wise nutrient reductions to the way we communicate information.

This enables our customers to make better, more informed choices. In 2011, Nestlé UK&I was one of the first signatories to the Public Health Responsibility Deal, making 17 pledges across the physical activity, health at work and food networks. We continue to deliver on these pledges and commitments through new product development and ongoing reformulations.


  • Reduced the portion size of single serve confectionery products to 250 calories or less per serve in 2013, removing 4.6 billion calories, 580 tonnes sugars and 196 tonnes of saturated fat from the portfolio.
  • Adopted the Government's recommended colour-coded front-of-pack nutrition labelling scheme in June 2013, providing further transparency and consistency for UK consumers to making informed choices.
  • Reformulated UK manufactured KITKAT products in 2014, removing 3,800 tonnes of saturated fat.
  • Made average salt reductions of 20% (sales weighted) in Maggi 3 minute noodles in 2015.
  • Lactalis Nestlé launched Munch Bunch 30% Less Sugar in 2015, the only reduced sugar fruit fromage frais with 16% less calories than the standard product.
  • Nestlé Cereal Partners launched Low Sugar Oat Cheerio in 2015, with just 1.4g of sugar per serving and made with 97% wholegrain.

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Last reviewed: 06 Jul 2015