PepsiCo UK: Diet and health case study

At PepsiCo UK, we recognised the shift towards health and wellness early on and since 2006 we have been voluntarily working to reformulate our portfolio, broaden our range of healthier choices, market responsibly and support employee wellbeing.

WalkersSigning up to a number of pledges under the Public Health Responsibility Deal is a continuation of that proactive approach.

We've fulfilled a number of the 14 Public Health Responsibility Deal pledges we signed up to and more recently co-established the Pepsi MAX cinema partnership pledge to encourage a switch to lower calorie drinks, building on our policy of only advertising low/no sugar soft drinks in the UK.


  • In 2005, we pledged to only advertise low/no sugar Pepsi varieties in the UK, now accounting for 69% of our retail sales.
  • In 2005-7, we reduced the sodium in our Walkers savoury crisps and snacks portfolio by between 25 - 55%. In 2009 we achieved a further average reduction of 11.7% across the majority of the Walkers crisps range. We achieved a 70-80% reduction in saturated fat by moving to healthier oils. We have also signed up to the 2017 salt targets.
  • Between 2008 and 2013, we sold over 10 billion (11.594) servings of wholegrain thanks in part to making oats more accessible with Oat So Simple pots and sachets, and through broadening oats beyond the breakfast meal into snacks.

Next page: Spotlight on Physical Activity

Back to: Spotlight on Diet and Health

Last reviewed: 06 Jul 2015