Premier Foods: Case study

Premier Foods has been one of the first companies to commit voluntarily to the UK Government's recommended hybrid traffic light labelling.

Premier FoodsWe believe it helps consumers to make the right choices for their diets and are also seeing that it helps us focus our development efforts to improve our products.

By aligning our internal nutrition standards with the Government's scheme, wherever we can we're targeting to have less 'reds' on our labels over time.

This will always be a challenge for critical nutrients in some categories. For example, sugar will always be important to the taste, structure and texture of Mr Kipling cakes. But where we can, we've been turning 'reds' to 'ambers'.


  • 90% of our products are now meeting our Hybrid Traffic Light Labelling pledge commitments.
  • In our new Milkshake flavours of Mr Kipling snack packs we've lowered the fat content compared to other snack pack slices to change the fat and saturated fat labelling icons from red to amber.
  • We are committed to calorie reduction, reducing calories on both our existing portfolio and ensuring that 30% of new product development (NPD).
  • We have introduced a calorie cap of 250 calories on individual cakes.
  • During 2014, we made changes to Mr Kipling Pies and Ambrosia Custard Pots, which resulted in an annual reduction of over 6 billion calories.

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Last reviewed: 06 Jul 2015