Unilever: Case study

One in ten of the world's adult population is obese.

UnileverBy 2020, we will double the proportion of our portfolio that meets the highest nutritional standards, based on globally recognised dietary guidelines. This will help hundreds of millions of people, including in the UK, to achieve a healthier diet.

Our approach encompasses health and hygiene and nutrition. We are uniquely placed to pursue our goal as we are the only multinational consumer goods company with a portfolio across home and personal care, food and beverages. The business case is compelling. We have seen that by promoting hygiene and nutritious food, sales increase.

Unilever was in the first cohort of signatories of the Public Health Responsibility Deal. With thirteen pledges to date, Unilever will continue to be at the vanguard of advances with regard to product reformulation and food innovation. Wherever we can identify opportunities to enhance the nutritional value of our products and provide helpful information to consumers about the nutritional content of our products, we will act. At the same time, we shall also ensure that our products will continue to be flavoursome and appealing to our consumers.


  • Having successfully delivered a calorie reduction programme in our kids' ice creams by 2012, resulting in all of our children's ice creams now at 110Kcal or fewer, we decided to review our calorie commitment in our entire ice cream portfolio.
  • Our new commitment is for 100% of our single-serve ice cream products to contain 250kcal or fewer by spring 2016*.

*All products leaving our factories after 31st December 2015 will be fewer than 250Kcal

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Last reviewed: 06 Jul 2015