Public Health Responsibility Deal
Launched in March 2011, the Public Health Responsibility Deal is an important part of Government's long-term strategy to improve public health.
It works by encouraging industry, NGOs, health professionals, and other
organisations to work together in partnership towards improved consumer health.
FDF's Responsibility Deal Annual Update
On 30 May 2014, FDF launched a circular to mark the publication of the third
annual updates from Responsibility Deal partners. With a particular focus on
calorie reduction, this circular sought to bring to life the varied approaches
FDF members are taking to help reduce calorie intakes.
Download the PDF: FDF's Responsibility Deal Annual Update 2014
Further information on the Responsibility Deal can be found on the Department of Health's website.
Responsibility Deal annual update 2013
19 July 2013 marked the publication of the second annual update from
Responsibility Deal partners.
To mark this milestone, FDF produced a circular providing a snapshot of FDF
member activity during the second year of the Responsibility Deal, reporting on
members' on action to deliver on pledge commitments covering food, physical
activity, and health at work.
Download the PDF: FDF's Responsibility Deal Annual Update 2013.
Responsibility Deal case studies
Read some FDF member Responsibility Deal case studies showing:
FDF Policy position statement
Artificial Trans Fat Removal
(More on the Artificial Trans Fat Removal pledge)
100% of FDF member pledge signatories have removed artificial TFAS from
products (or never used them)
(More on the Calorie Reduction pledge)
Food and drink manufacturers are supporting the Department of Health's
to cut the UK population's calorie consumption by 5 billion calories (kcal) per
day, that's 100 calories per person.
As part of this, over the past 12 months FDF members have reduced the energy
content of many products and created new healthier options or packaging
to help consumers manage their calorie consumption. They have also invested in
initiatives to encourage physical activity in the workplace and wider
Manufacturers have also invested heavily in consumer education to reinforce
government health messaging and help people understand how consumption of foods
fit into a healthy diet.
Click on the images to see a few examples of FDF member activity over the
|LAUNCHING HEALTHIER OPTIONS
CHANGING PORTION SIZES & PACKS
(More on the Salt Reduction pledge)
FDF members have been voluntarily reformulating their products for many years
reduce salt levels. Recent Kantar data show that FDF members have reduced salt
in their products by 10% since 2008, building on work undertaken prior to this
In 2012 FDF, together with BRC and Leatherhead Food Research, published a research report aimed at helping food businesses identify available technological solutions to
Since publication this has been downloaded more than 1,800 times.
Health at Work
(More on the Health at Work pledges)
FDF signatories benefit from initiatives around the health at work pledges.
In 2012 FDF launched a Workplace Wellbeing toolkit with members to promote the Chief Medical Officer's physical activity
guidelines and to assist other sectors to enhance their workplace health
To date 4,000 business owners and healthcare workers have used this toolkit.
For media enquiries contact Anna Taylor at FDF on 0207 420 7118.