Nestlé - reformulation case studies

“At Nestlé we take our commitment to reformulation seriously. In many categories we already lead the way offering products with some of the lowest levels of salt, saturated fat and sugar.

As a responsible manufacturer we will continue to look for ways to reduce them even further without compromising on the quality and taste that our consumers expect from a Nestlé product”

Paul Grimwood, Chief Executive Officer, Nestlé UK & Ireland

  • Reformulation policies have been in place at Nestlé since 1999.
  • Between 2005 and 2007 12.3% less sugar; 15.6% less fat and 13.6% less salt were used in UK products.
  • Nestlé works hard to implement national nutritional reformulation policies while maintaining overall taste.
  • The 60:40+ test ensures that consumers prefer products on taste whilst maintaining nutrition standards.
  • Nestlé invests 1.9bn Swiss Francs every year in research and development – more than any other food company.

As the world's largest food company, Nestlé is committed to Nutrition, Health and Wellness and believes that research can help make better food so that people can live better lives.

Herta FrankfurtersIn 2007, hydrogenated vegetable oil was removed from Coffee Mate, resulting in a 21% decrease in saturated fat. In 2008, the sodium in Herta Pork Frankfurters was reduced by 10% and Carnation Evaporated Light and Condensed Light Milks contain 56% and 98% less fat than the standard products.

The Nestlé Research Centre in Lausanne, Switzerland, is one of the world's leading research institutions in food, nutrition and life sciences, employing over 300 scientists.

The global Nutrition, Health and Wellness initiatives are also put to the scrutiny of the Nestlé Nutrition Council. Composed of leading scientists and a Nobel Prize winner, the Council's advice helps to shape Nestlé's nutrition strategy and policies globally.

Nestlé knows that consumers are seeking healthy foods that do not compromise on taste. It uses a '60:40+' test, which is designed to see if 60% of consumers prefer the taste of Nestlé products over the leading competitor. The '+' is the nutritional check against internal standards and UK-specific targets for key nutrients such as calories, sugars, fat, saturated fat and trans fats.

The company regularly employs the 60:40+ test to its most successful brands to ensure consumers prefer the products on taste. It also identifies the health benefits of a food or drink to guarantee that taste is combined with good nutrition.

Nestlé products are not just checked against its own, rigorous internal standards. It also benchmarks products against UK-specific nutrient targets, profiles and recommendations. In 2008, Nestlé audited its entire UK brands portfolio and, where appropriate, has identified actions for ongoing improvement.

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Last reviewed: 06 Jul 2009