Nutrient Profiling
Policy Position
Nutrient Profiling in General
FDF is fully supportive of helping consumers of all ages choose healthy
lifestyles, part of which involves choosing a nutritionally balanced diet to
suit their
individual needs. However, we believe that using a universal nutrition
profiling
model (i.e. a profiling scheme which applies to all foods across all
categories)
to judge whether individual foods are ‘healthy’/ ‘high in fat, salt or sugar’
(HFSS) may not be an effective way of achieving this objective. As EFSA has
alluded to, it is difficult to come up with a science based universal nutrition
profiling scheme which ‘attempts to distil a product’s nutrient composition
into a
single score'.
FSA defines nutrient profiling as "the science of categorising foods according
to their nutrient composition". But FDF is not entirely convinced that nutrient
profiling is a science.
FDF has developed at set of scientifically based profiling principles, which we
believe should be considered when developing a nutrient profiling model:
-
it should have a clear and unambiguous objective for tackling a clearly
defined end point, e.g. obesity, blood pressure, heart disease, etc...
- it should consider all nutrients (not foods) relative to the objective,
appropriately balanced according to their expected impact on the defined end
point,
based on a high standard of scientific evidence
- if designed for a defined population should be based on the average within that
population (e.g., bodyweight, activity level)
- it should consider actual consumption patterns, taking account of amounts
typically consumed and may include frequency
- it should be capable of identifying significant differences in nutrient
composition within and between foods, thereby encouraging appropriate
reformulation or
new product development appropriate to the objective
- it should be understandable by those expected to comply but does not necessarily
have to be understood by consumers
- should be sufficiently robust, as a rule, so as to avoid the need for exemptions
- it should avoid absolute adjectival parameters in its design or execution e.g.
‘healthy', 'unhealthy', 'good', 'bad', etc.
- it can be category based scheme if appropriate for the objective
- it can use thresholds, algorithms, or some other numerical system provided they
levels are based on generally accepted scientific evidence and any comparative
impact on individuals foods is proportionate.
Background
a) FSA’s Model for use by Ofcom
- The approach used in developing the model is questionable because it is
circular: it starts from a list of foods, subjectively labelled as ‘good’ and
‘bad’;
moves on to devise a scoring scheme which reflects that assessment; then
validates
the scoring system against the original list.
- The approach adopted by FSA is a subjective judgment of the perceived
nutritional value of a product. It only looks at a very narrow snapshot of a
product’s
nutritional value and classifies some foods which are major contributors of
important nutrients, such as cheese and breakfast cereals, as ‘unhealthy’.
- It is the combination of foods eaten, the frequency of consumption and portion
size that is important in achieving a balanced diet; none of these factors is
considered. Although the scoring system is based on GDA bands, the final scores
do
not bear any real relation to percentage GDAs nor any other public health
measure; it seems to have been designed to ensure certain foods, deemed to be
high in
salt, fat and sugars, did not pass.
- If reduced fat, salt and/or sugar products cannot be advertised, because both
the ‘regular’ and the alternative product fail the FSA model, it will restrict
opportunities for manufacturers to highlight the benefits of such alternative
choices and thereby serve to discourage innovation.
In March 2005, the Government’s Food and Health Action Plan committed FSA to
publishing nutritional criteria as a basis for advising Ofcom on restrictions
on
the advertising to children of foods high in saturated fat, salt and sugars
(HFSS).
As a first step, FSA established an expert group in 2004 comprising nutrition
scientists, dietitians, food industry (including FDF), consumer organisations
and
policy makers to oversee the development of its model. FSA refined and tested
the model against a wide range of foods and consulted on the revised model. FSA
also took on board the advice from SACN, and before the consultation period was
over, decided to make further alterations to the model which effectively
widened the net over which processed foods would be deemed to be ‘unhealthy’.
The final model, with the additional changes, was endorsed by the FSA Board
on 13 October 2005. It classified individual foods as ‘high in saturated
fat, salt or sugar’ by taking into account the energy, saturated fat, total
sugar and sodium; as well as the amount of protein, fibre, nuts, fruit and
vegetables in a product.
In February 2007, following two periods of consultation, Ofcom published a
statement on new rules relating to TV advertising of food and drink to
children.
Ofcom’s final statement concludes that, ‘it is appropriate and necessary to adopt restrictions intended to reduce
significantly the exposure of children under 16 to HFSS advertising’.These restrictions are now in place, meaning no HFSS food/drink advertisements
are now permitted in and around TV programmes of appeal to children under 16.
HFSS advertising is defined by FSA’s nutrient profiling model.
b) European Profiling Model for Nutrition and Health Claims
Nutrient profiles are also being considered for the purpose of restricting the
use of nutrition and health claims on foods that contain high levels of fats,
sugars and salt – if a product fails one of the nutrient profiles then the
product
will not be allowed to bear any health claim. A nutrition claim will be
permitted provided that a claim about the failing nutrient is displayed with
equal
prominence on the label.
FDF believes that the nutrient profiles will prove to be an obstacle for
innovation particularly for categories that have been severely restricted or
completely
excluded from the possibility of making health claims.
The EU model was expected in January 2009, however this deadline has been
significantly delayed and we continue to wait for agreement at the EU level.
top
Last reviewed: 06 Jul 2010