Portion Size

Policy Position

FDF recognises that portion size plays a key role in healthy eating and energy balance. We believe that portions should always be meaningful, practical and easily understood by consumers.

Members are committed to exploring new approaches to help individuals manage their portion sizes to help reduce over-consumption, with many members making commitments on this as part of the Responsibility Deal calorie reduction pledge.

Building on this we were pleased to announce in June 2014 that following discussions with the Secretary of State for Health, FDF members have agreed to implement a 250 kcal cap on shop bought single-serve confectionery. This work will be complete by spring 2016. Since 2010, billions of single-serve products have been reformulated and/or reduced in size to bring their calorie content to less than 250kcal; the average calorie reduction for each of these products has been around 15%.

Any work on portion size must also consider that depending on individual energy needs and different consumption occasions, consumers expect, and should continue to be provided with, a choice of portion sizes to suit their requirements.

An increasing number of our members also provide simple front of pack information which clearly indicates both portion size and the amount of energy and key nutrients, provided by that portion. This is to help consumers decide what size portion is appropriate for them.

FDF supports FoodDrinkEurope's proposed approach for portion sizes for the purposes of nutrition labelling (pdf, 7.48Mb). Portions are divided into three main categories:
1. Single portion packs;
2. Multi portion packs (recognisable portion units);
3. Multi portion packs (other).

These are described both graphically and textually in a clear and transparent manner.

Last reviewed: 08 Apr 2016