FDF recognises that portion size plays a key role in healthy eating and energy
balance. We believe that portions should always be meaningful, practical and
easily understood by consumers.
Members are committed to exploring new approaches to help individuals manage
their portion sizes to help reduce over-consumption, with many members making
commitments on this as part of the Responsibility Deal calorie reduction pledge.
Building on this we were pleased to announce in June 2014 that following
discussions with the Secretary of State for Health, FDF members have agreed to
implement a 250 kcal cap on shop bought single-serve confectionery. This work
complete by spring 2016. Since 2010, billions of single-serve products have
reformulated and/or reduced in size to bring their calorie content to less than
250kcal; the average calorie reduction for each of these products has been
Any work on portion size must also consider that depending on individual energy
needs and different consumption occasions, consumers expect, and should
to be provided with, a choice of portion sizes to suit their requirements.
An increasing number of our members also provide simple front of pack
information which clearly indicates both portion size and the amount of energy
nutrients, provided by that portion. This is to help consumers decide what size
portion is appropriate for them.
FDF supports FoodDrinkEurope's proposed approach for portion sizes for
the purposes of nutrition labelling (pdf, 7.48Mb). Portions are divided into three main categories:
1. Single portion packs;
Multi portion packs (recognisable portion units);
3. Multi portion packs
These are described both graphically and textually in a clear and transparent
Last reviewed: 20 Dec 2016