What's in meat-free food?
Vegetarian and meat-free food sales have boomed over the past decade as the consumption of meat-free products have expanded beyond the highly specialised vegetarian market and been adopted by mainstream consumers.

Vegetarian foods can be separated into two categories: meat alternatives and meat analogues. Meat alternatives consist of rice, oat, grain and vegetable-based products. These products target the mainstream vegetarian consumer and in no way resemble meat. Meat analogues are vegetable-protein -based foods made to resemble and simulate various kinds of meat and are generally manufactured from soya, myco-protein or pea (pulses) and wheat-based proteins (cereals).

Through product development and innovation, food manufacturers produced vegetarian and meat alternative products which meet the expectations of vegetarians, but are also convincing enough for meat eaters.

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