News article
14 April 2009
Frozen food is a good 'Credit Crunch' choice for consumers
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PRESS RELEASE
Frozen food is increasingly a good choice for Britons as they seek better value
in the current economic downturn, according to the Food and Drink Federation's
(FDF) Frozen Food Group.
Research carried out for the Frozen Food Group by Insight Track Ltd[*] shows that half of consumers (49%) believe that frozen food will help them
through the credit crunch. The good news for frozen food in the current climate
is
that 70% of consumers understand the main tangible benefits of frozen food,
which
are that it minimises waste, and that they need to shop less often.
Over 80% of consumers also value the key attributes of frozen food – storage,
convenience and quality – while 75% agree that quality is better than it used
to
be. A total of 73% of consumers think frozen food offers a good range of
premium
products.
Norman Soutar, Chairman of the Frozen Food Group, and Managing Director of
William Jackson Food Group, says:
“Consumers appreciate that there is less waste with frozen food and, in fact,
over two-thirds (67%) choose frozen food because it minimises food wastage.
Less
wastage means that money is saved, which is obviously of concern to people in
these tough times. Another advantage is, of course, the benefit to the
environment.
“Consumers also find frozen food convenient to use, with good nutritional value,
which is good news for manufacturers and retailers alike as the industry
responds to changing consumer needs with innovative NPD and marketing campaigns.
“We saw good sales growth in frozen food last year, and we expect to see
continued growth over the coming months.”
*Insight Track Ltd conducted 500 online interviews between 29 January - 4
February 2009. This was a nationally representative sample of all adults
responsible
for main family shopping.
Notes to Editors
FDF's Frozen Food Group consists of senior representatives of frozen food and
ice cream producers across all sectors, and aims to be the authoritative voice
of
the industry.
More Information
- FDF Press team
-
Keren McCarron on keren.mccarron@fdf.org.uk or 020 7420 7132
-
Rebecca Wilhelm rebecca.wilhelm@fdf.org.uk or 020 7420 7140
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