Country of Origin Labelling

Under current European labelling rules, food and drink manufacturers must say on-pack where a product has come from if not doing this could mislead consumers about its origin. For example, if a company produces a bottle of olive oil which has Italian words or images on the label, but the oil was made from Spanish olives, it would be necessary to state the origin of the product. But beyond this requirement not to mislead, country of origin labelling is voluntary.

The European Commission is currently working on a new piece of labelling legislation, called the Food Information Regulation, which will cover country of origin labelling. In essence, the existing requirements will not change, and this is welcomed by FDF. Mandatory country of origin labelling of products would be burdensome for food and drink companies to achieve. It would add costs and contribute little to improving information for consumers and nothing to food safety.

The new regulation, which is in draft form so is not finalised yet, does add a new requirement about including the country of origin of individual ingredients in a composite product (one containing more than one ingredient). It says that if the origin of one of the main ingredients is different from the voluntarily declared origin of the finished product, then this should be stated in the ingredients list. FDF is satisfied that this proposal simply extends the existing principle of making sure a product does not mislead consumers. However, we believe that there should be no basic requirement to provide origin labelling of all ingredients of manufactured products. It is difficult to ensure a consistent supply of some ingredients from a single origin, particularly those which are seasonal, and introduction of such a measure would force manufacturers to make constant changes to their labels. Ultimately, this would reduce consumer choice by making manufacture of many products too expensive.

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Last reviewed: 16 May 2008