Country of Origin Labelling
We completely agree that labelling should not mislead consumers and support the
legislation already in place that requires country of origin labelling in cases
where consumers might otherwise be misled [by word or by picture] .
Many commentators have rightly picked up on particular consumer concerns about
the origin of the fresh meat they are buying in supermarkets. But we believe
strongly this is not the same as assuming we need to label every complex
product
such as pies, pizzas and lasagnes which are cooked using a number of
ingredients,
sourced from a range of suppliers.
In this instance, most consumers don't expect country of origin labelling,
unless its absence would mislead them.
We don't want to see unnecessarily bureaucratic system put in place that would
force manufacturers to constantly change their labels – as this would be
particularly burdensome and would inevitably increase costs.
We applaud the fact that manufacturers with less complex supply chains have gone
beyond the legislative requirement and voluntarily introduced country of origin
labelling on their food and drink products.
The requirements for country of origin labelling are currently being discussed
at both UK and EU level in the context of negotiations for a new European
regulation on food information.
More Information
Last reviewed: 21 Dec 2009